DMS Helps The Wrigley Company reach forecasting goals

The Wrigley Company Pty. Limited (Australia) is the local manufacturing and marketing arm of the Wm.Wrigley Jr. Company, makers of the most well-known chewing gum brands in the world. Wrigley Australia supplies product to the domestic market, New Zealand and also primary markets in the Asia Pacific region.

On an international scale, Wrigley has a vision to expand and grow its core business and is undergoing structural and technological change to achieve its objective. Leading the process changes from Australia, Wrigley has introduced a formal Sales and Operations Planning process and recognised the key role that demand management and planning has on creating efficiencies across the supply chain. To facilitate this improvement in their process, Wrigley employed a full-time Demand Manager and set about finding the best forecasting tool to meet their goals.

Demand Solutions™ Forecast Management (DS FM), the hub of the Demand Solutions system, was chosen to fulfill Wrigley’s requirements. In addition to providing the value, features and benefits demanded by Wrigley, the Demand Solutions™ Software Suite provided a platform for the future with its extended range of solutions, support and ongoing enhancements.

Implementation of Demand Solutions™ at Wrigley was rapid. Within a few short weeks, for example, sales forecasts were being created, reviewed and adjusted in DS, using just one component of the integral functionality of the DS Software Suite.

Forecast accuracy and ongoing measurement are critical for Wrigley, and Demand Solutions™ provides the ability to track these measures at various levels to manage the business. The introduction of the Sales and Operations Planning process is supported, with critical information provided by Demand Solutions™.

Wrigley Australia is enjoying the benefits of improved visibility of information in its various distribution channels, whether it is domestic or export, confectionery or grocery, state sales or simply total trade sales. Looking forward, Wrigley with the assistance of Demand Solutions™ will manage its growth, maximise resources and improve its business.